Announcements

LA Business Journal: Coldwell Banker is Number One in LA County - AGAIN!

Once again Coldwell Banker Residential Brokerage has been recognized by the LA Business Journal as the number one residential brokerage in LA County with $12.3 billion in sales volume in 2014. It is important to note that we are not the best because we are the biggest, we are the biggest because we are the best! We have the most skilled and knowledgeable agent base, which results in satisfied clients who come back to us time and again. Congratulations for being part of this great company and thanks to all of you for your dedication and professionalism.

CLICK HERE to DOWNLOAD the full report

Coldwell Banker Real Estate Extends Relationship with ESPN's Baseball Tonight: Will Air New Commercial "Catch"

Latest Ad Spot Captures the Irreplaceable Memories that Happen at Home

There is nothing quite like the memories of playing catch in the backyard. It’s warm out, the sun is going down, and in that moment only a few things matter; two people, their mitts, a baseball and a backyard. The latest ad from Coldwell Banker Real Estate titled “Catch” perfectly captures this experience in a commercial that will air during shows such as ESPN Baseball Tonight along with other ESPN programming. Coldwell Banker® is now in its fourth year as a of sponsor of ESPN’s Baseball Tonight and the show’s Coldwell Banker® Home Field segment, during which the show’s hosts demonstrate plays and strategy on an in-studio baseball diamond. 

“Catch” is part of a series of commercials Coldwell Banker® has released over the past few years that tell a story about the moments and memories that make a house a home. The ad will also air on other national networks such as A&E, AMC, Comcast SportsNet and NBC. This new Coldwell Banker® ad comes on the heels of the “Home’s Best Friend” commercial which highlights what’s waiting on the other side of the door after a long day – our dog. 

“This year’s ad campaign is an extension of our brand’s strategy to bring to life the amazing connection we all have with home – a very real and emotional connection,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “Every home has a story to tell, whether it’s playing catch in the backyard or being greeted by your dog when you walk in the door. By zeroing in on these specific moments, we’re able to capture those special memories that touch our hearts, and create lasting memories of home and how much it means to all of us.”

The new ad begins with a father’s memory of playing catch with his dad when he was a boy. The commercial then transitions to the now adult father throwing a baseball in the backyard with his daughter. It ends with the callout “every home has a story,” directing viewers to www.coldwellbanker.com/stories

Coldwell Banker will be using www.coldwellbanker.com/stories to roll out an array of content over the coming months. The site will feature stories from current sellers, selling successes and exclusive videos from professional baseball players discussing what makes their homes special.

“Coldwell Banker is a storied brand, and it’s gratifying that they’ve chosen ESPN as the environment in which to unveil their latest story-focused creative,” said Eric Johnson, executive vice president, global multimedia sales at ESPN.

 

 

Introducing EZWiFi - Venti nonfat mocha not required

 

Guests to Coldwell Banker Residential Brokerage offices will soon enjoy the “Starbucks experience” thanks to a new EZWifi system launching on April 1, 2015.

EZWifi provides:

  • Ease of use | Guests may seamlessly connect to wifi in any one of Coldwell Banker’s Western Region offices by simply selecting the EZWifi network and entering the password
  • No hassle password | The EZWifi password only changes every six months (current wifi password changes monthly - The EZWifi password will be communicated through the current process on a semiannual basis.)
  • Quick sign-on

Click here for instructions on how to connect to the new EZWifi.

Click here for the guest wifi badge template. Contains the password and acceptable use policy that is required for you to hand out to your guest while visiting your offices.

Coldwell Banker is proud of this latest enhancement to make the guest in-office experience even more enjoyable. No venti nonfat mocha required!

 

Drumroll Please...Gen Blue 2015 Reveal

If you thought last year was a big hit, wait until this year’s event! 

The Coldwell Banker Generation Blue Experience is much more than a conference. It takes the learning out of the conference room. It brings you to historic, world famous locations for networking and parties. It is your chance to be part of the biggest gathering of members of our industry leading brand.

This year we head to the Windy City and the iconic Chicago Theatre, the first large, lavish movie palace in America. This location is only fitting to host General Session for the oldest and most established residential real estate franchise system in North America. General Session in the seven-story auditorium will leave plenty of room for your career to soar . . . READ MORE>>

 

 

NAR Generational Survey: Millennials Lead All Buyers, Most Likely to Use Real Estate Agent


Despite the economic and financial challenges young adults have braved since the recession, the millennial generation represented the largest share of recent buyers, according to the 2015 National Association of Realtors® Home Buyer and Seller Generational Trends study, which evaluates the generational differences of recent home buyers and sellers. 

The survey additionally found that an overwhelming majority of buyers search for homes online and then purchase their home through a real estate agent, with millennials using agents the most . . .
 
 
 

Realogy Named as a 2015 World's Most Ethical Company for Fourth Year in a Row

Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services, has announced that the company has been recognized by the Ethisphere Institute, the global leader in defining and advancing the standards of ethical business practices, as a 2015 World’s Most Ethical Company®

This is the fourth consecutive year in which Realogy has received this recognition. The World’s Most Ethical Companies designation recognizes those organizations that have had a material impact on the way business is conducted by fostering a culture of ethics and transparency at every level of the company. Realogy is one of just 132 companies in the world honored this year and is the only residential real estate company on the list.
 
“Once again, we are honored to be recognized by the Ethisphere Institute as being among an elite group of world-class companies focused on ethical leadership,” said Richard A. Smith, Realogy’s chairman, chief executive officer and president. “We take great pride in placing ethics and integrity at the core of our company culture. We believe that sustainable and trustworthy corporations can only be built upon a strong ethical foundation.”
 
“Behind every winning corporate culture are individuals with the highest ethical standards,” said Elisabeth Gehringer, Realogy’s chief ethics and compliance officer. “Ethics is not just a theory for us, it is our practice. Against an increasingly dynamic legal and regulatory landscape and with increasingly visible business conduct, it is more important than ever that each individual be empowered to do the right thing at every decision. Collectively, our employees share the mindset that our own personal integrity can infuse our business with ethical values.”
 
“The World’s Most Ethical Companies embrace the correlation between ethical business practice and improved company performance,” said Ethisphere’s Chief Executive Officer, Timothy Erblich. “These companies use ethics as a means to further define their industry leadership and understand that creating an ethical culture and earning the World’s Most Ethical Companies recognition involves more than just an outward facing message or a handful of senior executives saying the right thing. Earning this recognition involves the collective action of a global workforce from the top down. We congratulate everyone at Realogy for this extraordinary achievement.”
 
The World's Most Ethical Company assessment is based upon the Ethisphere Institute’s Ethics Quotient™ (EQ) framework developed over years of research to provide a means to assess an organization’s performance in an objective, consistent and standardized way. Ethisphere assesses companies based on their scores in five key categories: ethics and compliance program (35%), corporate citizenship and responsibility (20%), culture of ethics (20%), governance (15%) and leadership, innovation and reputation (10%). 
 
The full list of the 2015 World's Most Ethical Companies can be found at http://ethisphere.com/worlds-most-ethical/wme-honorees/.
 
 
 

Coldwell Banker Survey Finds the Technology of Tomorrow Helps Many Smart Homes Sell Faster Today

As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC released the results of a survey uncovering what smart features home buyers are looking for when purchasing a home and how those features impact a home’s sale. Coldwell Banker Real Estate also announced a list of 25 smart home products and systems in the categories that matter most to home buyers. 

Smart home appliances and technology are becoming more mainstream in homes throughout the country. Products and features once reserved for only the highest priced properties are now found in homes across the United States at various price points. The proliferation of this technology is not only changing the way Americans live, it’s also changing their tastes and expectations when shopping for real estate ─ so much so that making your home “smart” may be smarter than you think. 
 
A survey of more than 500 sales associates affiliated with the Coldwell Banker® brand found:
  • Buyers are asking, “How smart is this home?”: Nearly two in three (64 percent) of the sales associates surveyed agreed that buyers today are more interested in homes with smart home features and technology than they were two to five years ago.
  • Buyers want to control their home from their smart phone: 62 percent are seeing more buyers interested in controlling their home technology through their smart phone or tablet now than they were two to five years ago.
  • Listings are getting smarter: Nearly 60 percent said they are seeing more smart home features in listings than they did two to five years ago.
  • Smart homes sell faster: One in three (33 percent) noted that homes with smart home features and technology sell faster than homes without them.
  • Gen X is the “smartest” generation of home buyers today: While it’s no surprise that almost half of sales associates are seeing Millennials (age 18-24) interested in homes with smart home features, even more (57 percent) identified Gen X (age 35-49) as the top buying group interested in smart home technology. 
“After being on the ground at this year’s Consumer Electronics Show, it was clear that the connective tissue of smart technology in the home is entering the mainstream,” said Sean Blankenship, chief marketing officer, Coldwell Banker Real Estate LLC. “Smart homes are solving many consumer and societal needs when you consider all of the security, energy efficiency and entertainment advantages that come along with a connected home. This is why we are taking a leadership stance and working to ensure that Coldwell Banker affiliated sales associates are more aware and understanding of this evolution so they can continue to provide consumers with exceptional experiences.”
 
According to the survey, home buyers are most interested in smart home technology for the following categories:
  • Security (65 percent of sales associates agree)
  • Temperature control (57 percent) 
  • Safety (48 percent) 
  • Lighting (46 percent)
  • Entertainment (42 percent) 
  • Appliances (23 percent)
Based on findings from CES 2015, Coldwell Banker Real Estate identified its list of 25 smart home products and systems, combining favorites from the conference as well as research on what home buyers care about most.
 

 
“Smart home technology will soon be expected in homes, just like stainless steel and granite are the norm across properties today,” said Travis Gray, a sales associate affiliated with Coldwell Banker Residential Brokerage in Annapolis, Md. who is well-versed in smart home technology. “In three to seven years, I foresee homes being completely outfitted with smart technology — for improving both functionality and lifestyle in our homes.”
 
 
Survey Methodology:
 
This survey was conducted online within the United States between Jan. 12 – Feb. 24, 2015 among 513 real estate sales associates affiliated with the Coldwell Banker® network. 
 
 
 
 
 

Please Join Us for Dodgers Baseball Night - Friday, June 19th 2015

Join us for what promises to be an evening of fun, frolic and fireworks, all benefiting the CB Community Foundation. Everyone is welcome -  agents, staff and guests are all invited to attend.

For tickets, download the Flyer/Donation Form below, or contact Carole Schiffer at (310) 442-1384 or email carole@caroleschiffer.com

CLICK HERE to DOWNLOAD ORDER FORM



Coldwell Banker Homes and Technology Survey - Your Opinion Matters!

Coldwell Banker is explorering how home technology is impacting real estate, particularly with this year’s CES highlighting so many ways technology is changing the way we live in our homes.

To help us provide the media with what you are seeing in your local markets, we've put together a brief survey to understand the role smart home technology is playing in the buying and selling process.

We'd love to hear your opinion. Please follow the link below and complete the survey no later than Tuesday, February 24th.

https://www.surveymonkey.com/s/HHP85YY

 

Coldwell Banker Real Estate Unveils "Home's Best Friend" Commercial on 87th Academy Awards Show

Event kicks off the "Homes for Dogs Project" with Adopt-a-Pet.com campaign aiming to find Forever Homes for 20,000 adoptable dogs this year

As every dog lover knows, there is nothing quite like coming home after a long day, opening the door, and being greeted by man’s best friend. On Sunday, Feb. 22, Coldwell Banker Real Estate LLC will spotlight this exact moment as it debuts its new national television commercial on ABC during The 87th Academy Awards.

Capturing the immeasurable joy pets bring to our home, the 30-second ad spot features real rescue dogs, such as Max, who was adopted in 2014 after being spotted on Adopt-a-Pet.com. To help more dogs like Max find a forever home, the Coldwell Banker® brand is simultaneously announcing the first ever “Homes for Dogs Project.” By teaming up with Adopt-a-Pet.com, the largest nonprofit pet adoption website in North America, the campaign aims to find homes for 20,000 dogs in 2015. 

“Our previous spots have showcased the joy of coming home, so this year it made sense to portray who’s on the other side of the door,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “With more than 43 million U.S. households having dogs, there is no question that our pets go hand-in-hand with our love of home. The ‘Homes for Dogs Project’ takes this a step further, allowing our affiliated companies to join us in helping adoptable dogs find homes.” 

About the “Home’s Best Friend” Commercial 

The new television spot opens with an originally produced country song slowly playing over images of dogs longingly waiting for their owners to return home. The mood and music quickly pick up tempo as the dogs see their owners, capturing the magical feeling both pet and owner share the moment the door swings open. It is the third straight year Coldwell Banker has launched a national advertising spot during The Academy Awards.

The “Home’s Best Friend” spot was conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate LLC. It was directed by Kat Coiro, under the direction of Executive Creative Director, Rob Siltanen. The full commercial, a behind-the-scenes look at the filming of the ad and more information on the “Homes for Dogs Project” are available at coldwellbanker.com/dogs.

About the Coldwell Banker “Homes for Dogs Project”

The Coldwell Banker® system is engaging its network of 87,000 independent contractor sales associates to help adoptable dogs find homes in their communities through a variety of tactics including hosting adoption days by partnering with local shelters in the Adopt-a-Pet.com network.

“We are so inspired by the desire of Coldwell Banker to launch this amazing program,” said Abbie Moore, executive director of Adopt-a-Pet.com.  “Coldwell Banker has such a rich legacy of helping people find homes, and they recognize how important pets are in making those homes complete. We share the view that nothing turns a house into a home more quickly than the addition of a loving pet. And with more than 40 million viewers tuning into the Academy Awards, this commercial has the potential to raise tremendous awareness about pet adoption and help us find homes for so many dogs." 

More information about the “Homes for Dogs Project” can be found at blog.coldwellbanker.com/adoptapet.

CLICK HERE to DOWNLOAD a FLYER

 

 

 

Powered by: Escalet, Inc.