Once again Coldwell Banker Residential Brokerage has been recognized by the LA Business Journal as the number one residential brokerage in LA County with $12.3 billion in sales volume in 2014. It is important to note that we are not the best because we are the biggest, we are the biggest because we are the best! We have the most skilled and knowledgeable agent base, which results in satisfied clients who come back to us time and again. Congratulations for being part of this great company and thanks to all of you for your dedication and professionalism.
CLICK HERE to DOWNLOAD the full report
Coldwell Banker Real Estate Extends Relationship with ESPN's Baseball Tonight: Will Air New Commercial "Catch"
Latest Ad Spot Captures the Irreplaceable Memories that Happen at Home
There is nothing quite like the memories of playing catch in the backyard. It’s warm out, the sun is going down, and in that moment only a few things matter; two people, their mitts, a baseball and a backyard. The latest ad from Coldwell Banker Real Estate titled “Catch” perfectly captures this experience in a commercial that will air during shows such as ESPN Baseball Tonight along with other ESPN programming. Coldwell Banker® is now in its fourth year as a of sponsor of ESPN’s Baseball Tonight and the show’s Coldwell Banker® Home Field segment, during which the show’s hosts demonstrate plays and strategy on an in-studio baseball diamond.
“Catch” is part of a series of commercials Coldwell Banker® has released over the past few years that tell a story about the moments and memories that make a house a home. The ad will also air on other national networks such as A&E, AMC, Comcast SportsNet and NBC. This new Coldwell Banker® ad comes on the heels of the “Home’s Best Friend” commercial which highlights what’s waiting on the other side of the door after a long day – our dog.
“This year’s ad campaign is an extension of our brand’s strategy to bring to life the amazing connection we all have with home – a very real and emotional connection,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “Every home has a story to tell, whether it’s playing catch in the backyard or being greeted by your dog when you walk in the door. By zeroing in on these specific moments, we’re able to capture those special memories that touch our hearts, and create lasting memories of home and how much it means to all of us.”
The new ad begins with a father’s memory of playing catch with his dad when he was a boy. The commercial then transitions to the now adult father throwing a baseball in the backyard with his daughter. It ends with the callout “every home has a story,” directing viewers to www.coldwellbanker.com/stories.
Coldwell Banker will be using www.coldwellbanker.com/stories to roll out an array of content over the coming months. The site will feature stories from current sellers, selling successes and exclusive videos from professional baseball players discussing what makes their homes special.
“Coldwell Banker is a storied brand, and it’s gratifying that they’ve chosen ESPN as the environment in which to unveil their latest story-focused creative,” said Eric Johnson, executive vice president, global multimedia sales at ESPN.
Guests to Coldwell Banker Residential Brokerage offices will soon enjoy the “Starbucks experience” thanks to a new EZWifi system launching on April 1, 2015.
- Ease of use | Guests may seamlessly connect to wifi in any one of Coldwell Banker’s Western Region offices by simply selecting the EZWifi network and entering the password
- No hassle password | The EZWifi password only changes every six months (current wifi password changes monthly - The EZWifi password will be communicated through the current process on a semiannual basis.)
- Quick sign-on
Click here for instructions on how to connect to the new EZWifi.
Click here for the guest wifi badge template. Contains the password and acceptable use policy that is required for you to hand out to your guest while visiting your offices.
Coldwell Banker is proud of this latest enhancement to make the guest in-office experience even more enjoyable. No venti nonfat mocha required!
If you thought last year was a big hit, wait until this year’s event!
The Coldwell Banker Generation Blue Experience is much more than a conference. It takes the learning out of the conference room. It brings you to historic, world famous locations for networking and parties. It is your chance to be part of the biggest gathering of members of our industry leading brand.
This year we head to the Windy City and the iconic Chicago Theatre, the first large, lavish movie palace in America. This location is only fitting to host General Session for the oldest and most established residential real estate franchise system in North America. General Session in the seven-story auditorium will leave plenty of room for your career to soar . . . READ MORE>>
Despite the economic and financial challenges young adults have braved since the recession, the millennial generation represented the largest share of recent buyers, according to the 2015 National Association of Realtors® Home Buyer and Seller Generational Trends study, which evaluates the generational differences of recent home buyers and sellers.
Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services, has announced that the company has been recognized by the Ethisphere Institute, the global leader in defining and advancing the standards of ethical business practices, as a 2015 World’s Most Ethical Company®.
As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC released the results of a survey uncovering what smart features home buyers are looking for when purchasing a home and how those features impact a home’s sale. Coldwell Banker Real Estate also announced a list of 25 smart home products and systems in the categories that matter most to home buyers.
- Buyers are asking, “How smart is this home?”: Nearly two in three (64 percent) of the sales associates surveyed agreed that buyers today are more interested in homes with smart home features and technology than they were two to five years ago.
- Buyers want to control their home from their smart phone: 62 percent are seeing more buyers interested in controlling their home technology through their smart phone or tablet now than they were two to five years ago.
- Listings are getting smarter: Nearly 60 percent said they are seeing more smart home features in listings than they did two to five years ago.
- Smart homes sell faster: One in three (33 percent) noted that homes with smart home features and technology sell faster than homes without them.
- Gen X is the “smartest” generation of home buyers today: While it’s no surprise that almost half of sales associates are seeing Millennials (age 18-24) interested in homes with smart home features, even more (57 percent) identified Gen X (age 35-49) as the top buying group interested in smart home technology.
- Security (65 percent of sales associates agree)
- Temperature control (57 percent)
- Safety (48 percent)
- Lighting (46 percent)
- Entertainment (42 percent)
- Appliances (23 percent)
Join us for what promises to be an evening of fun, frolic and fireworks, all benefiting the CB Community Foundation. Everyone is welcome - agents, staff and guests are all invited to attend.
For tickets, download the Flyer/Donation Form below, or contact Carole Schiffer at (310) 442-1384 or email firstname.lastname@example.org.
Coldwell Banker is explorering how home technology is impacting real estate, particularly with this year’s CES highlighting so many ways technology is changing the way we live in our homes.
To help us provide the media with what you are seeing in your local markets, we've put together a brief survey to understand the role smart home technology is playing in the buying and selling process.
We'd love to hear your opinion. Please follow the link below and complete the survey no later than Tuesday, February 24th.
Event kicks off the "Homes for Dogs Project" with Adopt-a-Pet.com campaign aiming to find Forever Homes for 20,000 adoptable dogs this year
As every dog lover knows, there is nothing quite like coming home after a long day, opening the door, and being greeted by man’s best friend. On Sunday, Feb. 22, Coldwell Banker Real Estate LLC will spotlight this exact moment as it debuts its new national television commercial on ABC during The 87th Academy Awards.
Capturing the immeasurable joy pets bring to our home, the 30-second ad spot features real rescue dogs, such as Max, who was adopted in 2014 after being spotted on Adopt-a-Pet.com. To help more dogs like Max find a forever home, the Coldwell Banker® brand is simultaneously announcing the first ever “Homes for Dogs Project.” By teaming up with Adopt-a-Pet.com, the largest nonprofit pet adoption website in North America, the campaign aims to find homes for 20,000 dogs in 2015.
“Our previous spots have showcased the joy of coming home, so this year it made sense to portray who’s on the other side of the door,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “With more than 43 million U.S. households having dogs, there is no question that our pets go hand-in-hand with our love of home. The ‘Homes for Dogs Project’ takes this a step further, allowing our affiliated companies to join us in helping adoptable dogs find homes.”
About the “Home’s Best Friend” Commercial
The new television spot opens with an originally produced country song slowly playing over images of dogs longingly waiting for their owners to return home. The mood and music quickly pick up tempo as the dogs see their owners, capturing the magical feeling both pet and owner share the moment the door swings open. It is the third straight year Coldwell Banker has launched a national advertising spot during The Academy Awards.
The “Home’s Best Friend” spot was conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate LLC. It was directed by Kat Coiro, under the direction of Executive Creative Director, Rob Siltanen. The full commercial, a behind-the-scenes look at the filming of the ad and more information on the “Homes for Dogs Project” are available at coldwellbanker.com/dogs.
About the Coldwell Banker “Homes for Dogs Project”
The Coldwell Banker® system is engaging its network of 87,000 independent contractor sales associates to help adoptable dogs find homes in their communities through a variety of tactics including hosting adoption days by partnering with local shelters in the Adopt-a-Pet.com network.
“We are so inspired by the desire of Coldwell Banker to launch this amazing program,” said Abbie Moore, executive director of Adopt-a-Pet.com. “Coldwell Banker has such a rich legacy of helping people find homes, and they recognize how important pets are in making those homes complete. We share the view that nothing turns a house into a home more quickly than the addition of a loving pet. And with more than 40 million viewers tuning into the Academy Awards, this commercial has the potential to raise tremendous awareness about pet adoption and help us find homes for so many dogs."
More information about the “Homes for Dogs Project” can be found at blog.coldwellbanker.com/adoptapet.