inside: MARKETING

Previews Homes & Estates Sept 8 Issue - AUGUST 5th is the FINAL Deadline!

Homes & Estates Magazine is the only publication exclusive to Coldwell Banker Previews International® and the premier source for luxury home buyers worldwide. We are introducing a brand new online ordering system that could potentially make your entire ad ordering experience from submission to approval to billing last just a few minutes. Just create a free, quick account on cbhomesandestates.com and see for yourself!  But be sure to do so before the deadline which is rapidly approaching!  

 

 

 

Homes & Estates Magazine is the only publication exclusive to Coldwell Banker Previews International® and the premier source for luxury home buyers worldwide.

5X the reach for one price - your ad runs in print, digital, social, desktop and mobile app.

 

 

Your print ad reaches 3X more luxury consumers than magazines like Unique Homes.

Over 100,000 copies distributed via:

• The Wall Street Journal (L.A., Chicago, Miami)
• Haute Living Magazine (Manhattan, San Francisco)
• Direct Mail to affluent consumers with a minmum net worth of $2M+


Over 100,000 digital copies sent to:

• Affluent consumers in the U.S. and Asia
• Haute Living and Haute Residence subscribers
• Previews Inside Out subscribers



Advertised properties promoted to luxury consumers 
via Facebook, Twitter and Google+.



Your ad can be accessed via the Previews Homes 
& Estates app.



Showcase your ad to existing and prospective clients
via Homes & Estates digital edition:

HomesandEstatesMagazine.com

     

 

3 CONVENIENT OPTIONS FOR PLACING ADS

 

 
 
 
 

 

ONE

Online Portal - Easy to use portal allowing you to choose and create your ad.

Click on the link to register and submit your listings!

https://cbhomesandestates.com

TWO

Email:
cbhomesandestates@ivieinc.com

THREE

Toll Free Number:
Call 855-253-1449 for personal assistance in placing your ad.

 

 

 

AUGUST 5th is the FINAL 
deadline for ad submissions

 

 

 

 

 

2015 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Previews International and the Coldwell Banker Previews International logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker LLC in Canada. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. In Canada, any use of the term "sales associate" or " agent" herein shall be replaced with the term "sales representative".

 

New How To Video: Homebase inTouch Mobile Dashboard


Your inTouch Mobile Dashboard provides you with a mobile version of your contact management tools. You don't need to download, buy or update anything, just log into your consumer website through your device's native browser . . . WATCH NOW>>

 

 

 

 

 

Web Statistics for June 2015 Now Available

During the month of June, more than 554,000 consumers from 184 countries and territories visited CaliforniaMoves.com resulting in over 3.5 million page views and over 1.2 million listing views!  The major search engines continue to be the leading source of web traffic with the top being Google, Trulia, Bing, and Zillow/Yahoo.

CLICK HERE to DOWNLOAD the full report, including statistics about ColdwellBanker.com and our FAB+ Partners.


 

 

HomeBase inTouch New Feature - Expand your Reach and Get More Leads!

Introducing an all-new way to reach more leads with your InTouch system! Now you can load a mailing list and send an effective direct mail postcard in just a few clicks. 

CLICK HERE to learn how to load your first mailing list 

Tips to use mailing lists:

  • Farming and prospecting: Get more exposure to your favorite areas by loading a list from a specific ZIP code and sending an informational postcard.
  • Just listed/Just sold: Win more clients by sending a postcard to the neighborhood to announce your recent listings. 
  • Open House: Showcase your expertise and invite the surrounding area to come to your event.

Make sure to include a link to your InTouch website on your postcard. When leads register on your site you’ll be able to use your InTouch tools to follow up and engage.

Possible list sources:

  • Title companies
  • US Postal Service
  • Lead retailers

NEW Compliance updates

You may notice some changes to how information is presented on your InTouch website. We updated the footer on your site and made a few other small tweaks to better comply with state and local MLS regulations.  Most of this information is located at the bottom of each page (i.e. footer) of your website.

 

 

How to Write and Publish a Real Estate Blog Post in 20 Minutes

It’s important to know how to write a good real estate blog post — one that your audience finds informative and valuable and gets them to come back to your site frequently. The perceived problem for real estate agents lies in the fact that many think it takes hours and hours to produce blog content. But that’s just not the case. In fact, the opposite can be true . . . 

READ MORE>>

 

 

 

 

New How-To Video: Homebase inTouch Campaigns


A Campaign is a marketing tool that allows you to schedule in advance, marketing materials to be sent to your contacts to keep you top of mind. This new How-To video and accompanying PDF guide will walk you through the steps required to set up a Campaign. . . WATCH NOW>>

 

 

RELATED ARTICLE: HomeBase inTouch NEW Campaign - Coldwell Banker Concierge

 

 

New Recorded Webinar Available - Benefits of Going PRO with InTouch

InTouch is an integrated lead generation, lead follow-up and marketing program designed to allow you to grow and sustain your business systematically. While the core program is free to Coldwell Banker independent agents, the Pro version provides many, many upgrades and the use of it can help you win listings and keep clients close. Watch this Webex and find out all the great upgrades available to you. 

 

Login to insideCBNOW (via NRTGateway.com) > Education/SuccessBuilder > Recorded Webinars > HomeBase InTouch.

 

 

 

Why You Must Learn to Think Globally

With the world changing rapidly, global currencies are often fluctuating due to positives and negatives in the international economy. This fluctuation leaves some countries with a high level of uncertainty in the strength of their financial and political systems. As a result, we have seen a massive increase in foreign investment in U.S. real estate. Smart brokers and agents are seizing this moment by thinking globally when it comes to their real estate business . . . READ MORE>>

RELATED ARTICLE: Meet Roh Habibi, One of the Newest Stars of ‘Million Dollar Listing’

RELATED ARTICLE: International Sales Volume Jumped in 2014

In Your HomeBase inTouch Toolbox - New Activity Alert Options

 

 

Activity Alerts notify you of lead activity, such as when you receive an email or a new lead registers on your website; as well as provides you with a daily summary of contacts who visited your website the previous day. ou now have two new activity alerts available to you:

Email from a non-contact: if you turn on this option you will receive an alert when you receive an email from someone who is not yet a contact in your system.

Recommendation (Pro Only): you'll receive an alert when someone submits a new recommendation to your site.

To learn more about setting up and using activity alerts - CLICK HERE.

 

 

HomeBase inTouch NEW Campaign - Coldwell Banker Concierge

If you haven't heard about the ALL NEW Concierge Website, CLICK HERE to learn more. Now you have even more ways to share the benefits of our exclusive service with your clients and prospects - and friends and family, too!

Login to your inTouch Dashboard (via NRTGateway.com) and click Marketing > Create New Campaign.

CLICK HERE to learn more about Campaigns in the Market Leader Training and Support website.

 

 

 

 

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