inside: MARKETING

In Your HomeBase inTouch Toolbox - New Activity Alert Options

 

 

Activity Alerts notify you of lead activity, such as when you receive an email or a new lead registers on your website; as well as provides you with a daily summary of contacts who visited your website the previous day. ou now have two new activity alerts available to you:

Email from a non-contact: if you turn on this option you will receive an alert when you receive an email from someone who is not yet a contact in your system.

Recommendation (Pro Only): you'll receive an alert when someone submits a new recommendation to your site.

To learn more about setting up and using activity alerts - CLICK HERE.

 

 

HomeBase inTouch NEW Campaign - Coldwell Banker Concierge

If you haven't heard about the ALL NEW Concierge Website, CLICK HERE to learn more. Now you have even more ways to share the benefits of our exclusive service with your clients and prospects - and friends and family, too!

Login to your inTouch Dashboard (via NRTGateway.com) and click Marketing > Create New Campaign.

CLICK HERE to learn more about Campaigns in the Market Leader Training and Support website.

 

 

 

Home & Estates Magazine - Summer is Here!


The ultimate guide to fine living around the globe, within its pages of Homes & Estates you’ll find the world’s most exquisite villas, chateaus and manor homes for sale showcased alongside luxury lifestyle content.

The Homes & Estates biannual Wall Street Journal insert is delivered to more than 130,000 subscribers in the most affluent cities of the United States, the United Kingdom, France and China. 

CLICK HERE to Download

 

 

 

 

 

10 Reasons Why You Should Stage Your Next Listing



Sometimes it can be a challenge convincing the home seller to use a certified staging professional so here are some visuals using the latest, 2014-2015 statistics to assist agents in getting the point across to their clients. Professional home staging is not only for homes that are a “mess” but it also makes a huge difference in the selling price for homes that are “typical”. . . READ MORE>>

 

 

 

 

NEW Customizable Marketing Flyers - Coldwell Banker Concierge

If you haven't heard about the ALL NEW Concierge Website, CLICK HERE to learn more. Now you have even more ways to share the benefits of our exclusive service with your clients and prospects - and friends and family, too!

To download - login into the NRT Gateway > insideCBNOW > Marketing Portal and click on Miscellaneous Prospecting Flyers under Get Listings.

For step-by-step instructions on customizing these flyers, CLICK HERE to view the video How-To: Customizable Prospecting Flyers 

 

 

 

 

New How-To Video: Adding Local Community Information to your inTouch Website


The Communities Served feature allows you to demonstrate your local expertise in the areas that you work in, enabling you to manage a list of the areas in which you specialize. The communities you add will be listed on the home page or buy page of your website. The Communities Served list links website visitors to specific listings and market information on a community.

 

This new How-To video and accompanying PDF guide will walk you through the steps on how to add Local Community information to your inTouch website . . . WATCH NOW>>

 

 

INMAN News: 4 Common Myths About Millennial Buyers


My favorite topic to write and speak about these days is millennial buyers. Over the past year, I have obsessively consumed any article, study or data point relating to millennials in the housing market. I’ve noticed that much of what is written about this generation has less to do with hard facts and more to do with subjective assumptions about how this generation should act. Here are four myths that pop up over and over again, along with the fact-based realities . . . READ MORE>>

 

RELATED ARTICLE: 3 key ways to bridge the gap and engage millennials

 

 

Web Statistics for May 2015 Now Available

During the month of May, more than 572,000 consumers from 190 countries and territories visited CaliforniaMoves.com resulting in over 3.7 million page views and over 1.3 million listing views!  The major search engines continue to be the leading source of web traffic with the top being Google, Trulia, Bing, and Zillow/Yahoo.

CLICK HERE to DOWNLOAD the full report, including statistics about ColdwellBanker.com and our FAB+ Partners.


 

 

NEW in Your HomeBase inTouch Toolbox - New and Updated Marketing Flyers

 

The popular "10 Reasons to List with Coldwell Banker" prospecting flyer has been updated and is now available as an email and flyer template in your inTouch Design Library. We've also added "CB Sells More Homes in Southern California" along with "RISMedia Power Broker Report – NRT is #1".  These can now be found in your Design Library under the  "Seller Marketing Local" collection.

 

 

INMAN News: 7 Steps to Uncovering Infinite Blog Post Ideas

One of the hardest things to do when writing a blog is to figure out what to write every week. When I started blogging, I couldn’t write fast enough. I had all these ideas pent up through the years, and I had to write them all now. Then slowly the ideas start to fade, and you have a blog that is staring at you waiting for you to write something. Yikes. What do you do now?

Here are seven steps I take to create my content so I never run out of blog ideas . . . READ MORE>>
 
 
 

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