The 2015 fall issue of Coldwell Banker Previews International’s luxury real estate publication, Homes & Estates is hot off the presses.
The ultimate guide to fine living around the globe, within its pages you’ll find the world’s most exquisite villas, chateaus and manor homes for sale showcased alongside luxury lifestyle content. The Homes & Estates biannual Wall Street Journal insert is delivered to more than 130,000 subscribers in the most affluent cities of the United States, the United Kingdom, France and China. Additionally extended editions are released in spring and fall, reaching approximately 225,000 individuals around the globe through both its print and digital editions.
Download the latest Homes & Estates Issue to view the world of fine living through the eyes of renowned pianist Yuja Wang, the highly anticipated Louvre Abu Dhabi as well as Italian jeweler and mosaic tile manufacturer, Sicis. From style tastemakers like Martyn Lawrence Bullard to luxury luminaries like Benoist F. Drut, inspiration is waiting to be uncovered. . . .
People are embracing smart home technology and they might not know it – from thermostats to connected lighting to TVs controlled through a cell phone, smart home products are everywhere. At Coldwell Banker Gen Blue, CNET Editor-in-Chief, Lindsey Turrentine, described how smart home tech is changing real estate. Here are highlights from her presentation. . . . READ MORE>>
Reinforce your value and illustrate your real estate expertise by educating your buyers and sellers. Download all buyer or seller handouts to customize them with your branding. Topics include: Get Ready for Homeownership, Before You Sell, Get Ready for Showings, and more . . . READ MORE>>
Facebook offers users the ability to “boost” any posts made on their business page. Boosting is a form of paid advertising that expands the reach of an individual post. It is one of the simplest and quickest ways to advertise on Facebook, and a great way to amplify your audience for particularly important posts . . . LEARN HOW>>
Digital marketing has become an important component of advertising in many industries, but in real estate it is particularly essential because today’s market is more global than ever. In this video, which first appeared on LXTV Open House, the Second Generation Selling duo shares a few expert tips on using social media to sell real estate in a global market . . . READ MORE>>
Even though more consumers are using the Internet as a tool during their home search, buyers are increasingly utilizing the knowledge and expertise of a real estate agent, according to the National Association of Realtors®' Real Estate in a Digital Age report.
Consumers have the ability to do more home buying research online and be more connected during the home search process than ever before, but research proves they are still seeing the value a Realtor® brings to the transaction . . . READ MORE>>
Coldwell Banker Real Estate Announces Official Sponsorship of the Smart Home Marketplace at CES 2016
Coldwell Banker Real Estate LLC kicked off its 2015 Generation Blue Experience event in Chicago with two exciting announcements establishing the brand as a real estate leader in home technology. Coldwell Banker chief marketing officer Sean Blankenship revealed the brand will be one of two official sponsors of the Smart Home Marketplace at CES 2016 in Las Vegas from Jan. 6-9, 2016.
CES is the world's gathering place for all who thrive on the business of consumer technologies and has been showcasing innovation and breakthrough technologies for more than 45 years. The Smart Home Marketplace has nearly doubled in size since 2015, when the Coldwell Banker® brand began its campaign to be the smart home leader in real estate. With attendance expected to reach 150,000 people, the event provides the global stage where next-generation innovations are introduced to the marketplace.
Last week, the brand also unveiled a smart home section on coldwellbanker.com with room-by-room advice on smart home products to consider when staging a home.
"The connected home is here, and its influence on everything from home pricing to curb appeal to how we move through our daily lives is transforming right before our eyes," said Blankenship. "There is no one in real estate better suited to be the conduit between the technology industry and the connected home than Coldwell Banker affiliated agents. By being at the forefront of this shift, we are ensuring the Coldwell Banker network has a competitive advantage in the marketplace. Sales associates affiliated with the Coldwell Banker network work with hundreds of thousands of home buyers and sellers every year. The brand's position in the smart home space ensures they are equipped to help their buyers and sellers understand the current trends and benefits of smart home technology, including time and money savings as well as security."
According to CEA's U.S. Consumer Electronics Sales and Forecasts, the booming connected home technology industry is expected to reach $967 million in revenue in 2015, jumping 32 percent over last year.
During CES, Coldwell Banker Real Estate LLC will lead and produce an educational session on smart homes and real estate. Along with the Smart Home Marketplace, the brand will sponsor various events throughout the week including VIP tours.
In addition, Blankenship announced the brand is joining the CEA TechHome Division as the organization's first real estate brand. This division helps consumers make the best decisions as they select systems for today's digital home, representing the entire channel for home control, entertainment and networking products.
"As the first real estate brand to ever sponsor CES or join CEA, it is clear that the Coldwell Banker organization is serious about leading the real estate industry in smart home adoption," said Gary Shapiro, president and CEO, CEA. "Working together with the Coldwell Banker network will help deepen our understanding of what technology consumers are demanding when buying or selling a home."
Coldwell Banker Real Estate is also announcing a major, multi-faceted sponsorship with CNET, the world's largest and most trusted online source of consumer technology news and reviews. The brand will be the first real estate company to have dedicated branded content on CNET.com, which attracts more than 32 million consumers in the U.S. each month. Branded content will feature ways by which smart technology can make a home more connected, comfortable, convenient and cost efficient, and will begin rolling out in Q4 2015. In addition, Coldwell Banker Real Estate will be the official and exclusive real estate sponsor of the CNET Smart Home in Louisville, Kentucky, a "living laboratory" where the CNET editorial team will explore how smart home products behave, interact and test in everyday environments. The brand will also co-sponsor the smart home section on CNET.com and the website's Tech West updates during CES 2016.
In August, Coldwell Banker produced a joint consumer survey with CNET, which found that 81 percent of people with smart home products would be more likely to buy a home if smart technology was already installed. With more than one in four Americans owning a smart home device and nearly half of millennials already adopting the technology, Coldwell Banker is seeing firsthand how the trend is changing the way people live in their homes.
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Like the rest of the world, real estate has gone digital. Even though more consumers are using the Internet as a tool during their home search, buyers are increasingly utilizing the knowledge and expertise of a real estate agent, according to the National Association of Realtors®' Real Estate in a Digital Age report. This report takes a look at how buyers use technology to search for homes and how REALTORS® use technology to get ahead . . . READ MORE>>
Halloween. The one day of the year where thousands of kids sprint from house to house on a sugar-charged mission for candy. A holiday rooted in the home, it arguably attracts more foot traffic than any other day. That’s why Coldwell Banker Real Estate is launching its first Halloween television spot this fall.
The television commercial, titled “Halloween,” is part of a series of commercials from Coldwell Banker Real Estate that tell stories about the memories and traditions that make a house a home. Beginning on September 13, the ad will run through October on national networks including A&E, Discovery Channel, NBC, Nick at Nite and TLC.
“With more than 41 million trick-or-treaters each year, there is no question that Halloween defines home,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “Many of our favorite childhood memories revolve around costumes, decorations and ringing doorbells for candy. The newest Coldwell Banker Real Estate commercial captures these moments in a way that millions of Americans can relate to through the lens of one family’s traditions.”
The ad spot is narrated by a mother who shares her fond memories of Halloween having been a special holiday for her growing up. She reminisces that her home was filled with cupcakes and costumes, igniting fun and laughter. She then shares the memories she is making with her family now and her dedication to dressing up the house for her kids. What she notes at the end holds true for so many parents: that the happiness in their eyes and the joy on the faces is the best treat you can ask for. “That’s home.”
The “Halloween” spot was conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate and directed by Kat Coiro, under the direction of Executive Creative Director, Rob Siltanen.