inside: MARKETING

NEW in Your HomeBase inTouch Toolbox - All New Features

Your HomeBase inTouch toolbox is now bigger and better, just in time for the selling season!  The following new features are now available for both Core and Pro inTouch users...

Daily Activity Email
 
Save time and secure more clients. When contacts visit your website, you will now receive a daily activity email telling you who stopped by, along with their information and lead status. Follow up right away or click their name to review their activity in your system.
  • Get an automatic email with yesterday's site activity
  • See a contact summary of names, email addresses, and phone numbers
  • See contacts by lead status—new, active, hot & sold, retry & inactive, and trash
The daily activity email gives you a chance to follow-up with relevant content and reinforce your value proposition. The more helpful you can be, the less likely your leads will turn to another agent!
 
 
New Marketing Center editor
 
Your new editor is sleek and easy to use with faster load and save times. The updated look and feel and the move away from the Silverlight platform makes it easier to access your formatting tools and navigate the image library. Plus, you will now be able to upload multiple images at once!
 
The new editor is currently available on Firefox, Chrome, and Safari browsers. A future release will include the new editor for Internet Explorer and allow the ability to include maps in marketing pieces.
 
 
 
Facebook sign-in on your website
 
Users can now register and sign in on your website using their Facebook accounts. This provides an easy option for your leads and clients to access the listings and data on your site. Plus, when they use Facebook to sign in their contact details page will display their Facebook profile image and a link to their Facebook profile.
 
 
Quick Contact Google search
 
 
Every contact now has a Google icon when displayed on your dashboard. Learn more about your contact by clicking on the icon to initiate a quick and easy Google search on that contact’s first and last name. 
 
 
 
 
 
 

 

UPDATED Customizable Marketing Flyer Now Available - CB Sells MORE HOMES in Southern California

The customizable marketing flyer - "Coldwell Banker Sells More Homes in Southern California " has been updated for 2015. 

To download the updated flyers- login into the NRT Gateway > insideCBNOW > Marketing Portal and click on Miscellaneous Prospecting Flyers under Get Listings.

For step-by-step instructions on customizing these flyers, CLICK HERE to view the video How-To: Customizable Prospecting Flyers 

 

 

 

 

New How-To Video: Adding Images to your inTouch Website

Adding images to the InTouch website and marketing pieces is an easy way to create an even more customized appearance. It also allows certified Previews® Independent Sales Associates the opportunity to include the Previews logo as needed . . . READ MORE>>

 

 

2014 Featured Agent Branding Expires March 31st - Renew Today to Avoid Interruption

Your Featured Agent Branding Expires March 31st! 

Be sure to renew today to avoid interruption of your FAB+ subscription, and take advantage of the low $175 introductory price.

FAB+ provides you with opportunity to display your professional photo, name, direct phone number and link to your local agent website on the 7 most visited real estate websites by consumers today!

 

FAB PLUS WORKS!
 

I have always taken advantage of the FAB+ opportunity.  It not only helps my listing's presence online, but it is a great tool when meeting with sellers.  I always include their homes being featured with greater prominence on these sites in my marketing campaign.  Every seller wants to know how an agent will market their home to the biggest audience and FAB+ is the answer. Of course, I also spend time talking about our own web sites at Coldwell Banker and their reach. 

Darrell Done
Previews Estates Director
Coldwell Banker Residential Brokerage Pasadena

 
 
 
 
 
 
 
 
 
 
 
 
 
 
How Do I Sign Up?
 
Logon to NRTGateway.com and click on the Featured Agent Branding Plus! link shown below:
 
 
 
 

Featured Agent Branding Expires March 31st - Sign up for FAB+ 2015 TODAY!

Your Featured Agent Branding Expires March 31st! 

Be sure to renew today to avoid interruption in your FAB+ subscription, and take advantage of the low $175 introductory price.

FAB+ provides you with opportunity to display your professional photo, name, direct phone number and link to your local agent website on the 7 most visited real estate websites by consumers today!

 

FAB PLUS WORKS!
 

I have always taken advantage of the FAB+ opportunity.  It not only helps my listing's presence online, but it is a great tool when meeting with sellers.  I always include their homes being featured with greater prominence on these sites in my marketing campaign.  Every seller wants to know how an agent will market their home to the biggest audience and FAB+ is the answer. Of course, I also spend time talking about our own web sites at Coldwell Banker and their reach. 

Darrell Done
Previews Estates Director
Coldwell Banker Residential Brokerage Pasadena

 
 
 
 
 
 
 
 
 
 
 
 
 
 
How Do I Sign Up?
 
Logon to NRTGateway.com and click on the Featured Agent Branding Plus! link shown below:
 
 
 
 

Take an Exclusive Sneak Peek at the All-New Coldwell Banker Homes Website

Coldwell Banker Homes will combine CaliforniaMoves.com and the web sites of 26 Coldwell Banker companies from across the country into ONE powerhouse, mega-site that will continue to position Coldwell Banker Residential Brokerage as the undisputed leader in technology and innovation.

Visit BETA.COLDWELLBANKERHOMES.COM for your sneak peek!

Please share your feedback via the orange feedback link or button on the site (bottom-right corner) as shown below:

 

 

UPDATED Customizable Marketing Flyers Now Available - 10 Reasons to List & CB Sells MORE!

 

Two of our most popular marketing flyers - "Coldwell Banker Sells More Homes in Southern California over $1 Million", and "10 Reasons to List have been updated for 2015". 

To download the updated flyers- login into the NRT Gateway > insideCBNOW > Marketing Portal and click on Miscellaneous Prospecting Flyers under Get Listings.

For step-by-step instructions on customizing these flyers, CLICK HERE to view the video How-To: Customizable Prospecting Flyers 

 

 

FAB+ 2015 - Agent Branding Generates More Leads!

Have you signed up for FAB+ yet?  If not, what are you waiting for?  Consider these facts: 

Your listings will be seen more...
  • On Trulia, Homes.com, Zillow, and Yahoo, branded agent listings will be shown higher in the search results which means listings will be seen much more frequently than listings that do not have branding.  
Agent branding will generate more leads... 
  • Having agent branding increases leads even more.
  • We receive at least 76% more leads on listings with Featured Agent Branding (based on a review of all FAB+ partner leads received in 2014).
  • This positive impact gets even stronger in higher price brackets:
    • $1,000,000 listings – receive leads at twice the rate of unbranded listings! 

Your opportunity to take advantage of the special introductory rate of only $175 ends on April 15th.

To sign up, logon to NRTGateway.com and click on . . . 

or CLICK HERE to LEARN MORE

 

Coldwell Banker #1 Real Estate Brand Online…Again! New Customizable Marketing Flyers Now Available!



Spread the great news - Coldwell Banker Named #1 Real Estate Brand Online…Again!

With more than 90% of property searches now beginning online, a strong digital footprint is more important than ever. Through a dedicated commitment to innovation, Coldwell Banker has now achieved dominance in the digital world providing independent sales associates with exclusive marketing tools.

Internationally recognized for its television rating system, otherwise known as household ratings, Nielsen Ratings is known as the global standard for measuring audience engagement. This year, Nielsen Net Ratings identified Coldwell Banker as the #1 real estate brand online for the second year in a row with over 18+ million unique visits, surpassing other brands by at least 3 million visits.

Additionally, Coldwell Banker has solidified its position as the most influential brand on social media successfully achieving the highest Klout score of any real estate brand. According to Pew Research center, 74% of online adults use social networking sites and with over 200,000 followers on Facebook & Twitter as well a powerful presence on Instagram, Pinterest, and other social media outlets, Coldwell Banker can provide a clear benefit.

As a global leader in real estate, Coldwell Banker continues to attract buyers and sellers from around the world through its dominant online and social media presence.

To download the new customizable flyers- login into the NRT Gateway > insideCBNOW > Marketing Portal and click on Miscellaneous Prospecting Flyers under Get Listings.

For step-by-step instructions on customizing these flyers, CLICK HERE to view the video How-To: Customizable Prospecting Flyers 

 

 

New How-To Video: Sending Outgoing Referral eCards from inTouch


Outgoing referrals allow you to easily connect your clients to other Realogy independent associates throughout the country. Generating outgoing referrals is a simple, profitable way to increase your overall business. We have added a collection of outgoing referral eCards to your Homebase inTouch Design Library, so asking for outgoing referrals has never been easier.

Here's how . . . READ MORE>>

 

 

 

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