FAB+ is back, which is the special "Featured Agent Branding" program which allows Coldwell Banker Residential Brokerage independent sales associates to stand out from the online crowd! Your enhanced listings will be seen on REALTOR.com, Trulia, Yahoo! Homes, Zillow, AOL Real Estate, MSN Real Estate, HotPads, Homes.com and HGTV FrontDoor.
Purchase FAB+ between March 2rd and April 15th for
the introductory rate of $175! This special price is for new enrollments and renewals. After April 15th, the price will increase to $350.
IMPORTANT— Current agent branding expires at the end of March, so if you currently participate in FAB+, be sure to renew by March 31st to avoid interruption in your branding.
- FAB+ listings receive 76% more leads than listings without branding
- Listings above the $1M price point receive leads at twice the rate of unbranded listings
- On Trulia, Homes.com, Zillow, and Yahoo, featured agent branded listings will be shown higher in the search results which means listings will be seen much more frequently than listings that do not have featured agent branding.
- FAB+ agents benefit from a REALTOR.com program that provides leads on non-NRT listings. This program accounted for 24% of the leads delivered by REALTOR.com in 2014.
FAB+ includes the following:
- Featured listing position on the top real estate websites
- Your photo, name, phone number and link to your local agent website are all displayed
- All leads from your agent branding on FAB Plus sites are delivered to you via HomeBase inTouch
How Do I Sign Up?
Beginning Monday, March 2rd, logon to NRTGateway.com and click on the Featured Agent Branding Plus! link shown below:
Paying by Check?
Please see your Office Administrator or branch Marketing Coordinator for details.
How Do I Learn More?
CLICK HERE to DOWNLOAD the 2015 Fab Plus Brochure
For additional information, please logon to insideCBNOW (from NRTGateway.com) and visit the Marketing Portal > FAB PLUS 2015 & Web Partners.
The new InTouch website features the ability to embed a YouTube video directly onto any page of the site. Rather than simply including a link that redirects the user to the YouTube page, this feature allows videos to be played directly on the InTouch site . . . READ MORE>>
While Birdman may have taken home all the gold statues, Coldwell Banker stole the show on social media, ranking #1 on Facebook. Coldwell Banker recently debuted it’s “This is Home” TV commercial during the 87th Academy Awards which spotlights coming home after a long day to be greeted by man’s best friend.
International home-buying activity remains strong in California, C.A.R. survey finds China, Canada, and Mexico were top countries of origin of international buyers
Despite a slowing in the California housing market and appreciation of the U.S. dollar in 2014, international home-buying activity continued its momentum, according to the CALIFORNIA ASSOCIATION OF REALTORS®’ (C.A.R.) “2014 International Home Buyers Survey.” The survey showed that one of six (14 percent) participating REALTORS® closed a transaction with an international client, unchanged from the previous year.
More than one in three international buyers (36 percent) were from China and their purchases remained very cash-strong. Two-thirds (66 percent) of international buyers paid all cash, down slightly from 69 percent in 2013. Those who purchased homes below $500,000 had the greatest tendency to pay all cash (66 percent), compared to those who purchased homes costing $500,000 to $1 million (57 percent).
Being more affluent than the average California home buyer, overseas buyers purchased more expensive homes at a median price of $490,000, compared to 2014’s single-family median home price of $447,000.
Those who purchased homes below $500,000 had the highest percentage of investment purchases (40 percent), compared to those who purchased homes between $500,000 and $1 million (17 percent for investment) or those who purchased homes over $1 million (34 percent for investment reasons) . . .
While your CAMoves agent-branded website will NOT be going away immediately, it will be deactivated in the coming months. Because you may have promoted your CAMoves site in your marketing efforts, people may still visit that URL in the future. In order to ensure that they are redirected to your new InTouch website, you simply need to make one easy edit.. . . WATCH NOW>>
Coldwell Banker is now accepting submissions of high resolution images for display on the ColdwellBanker.com homepage!
In the month of January our national website, ColdwellBanker.com, had 2.4 Million Visits and the homepage shines a spotlight on some of the most beautiful properties for sale in the world! All that's missing is YOUR listing!
InTouch, our new business-building communication and lead management system powered by Market Leader is here!
During the month of January, more than 531,000 consumers from 191 countries visited CaliforniaMoves.com resulting in over 3.6 million page views and over 1.2 million listing views! The major search engines continue to be the leading source of web traffic with the top being Google, Trulia, Bing, and Zillow/Yahoo.
CLICK HERE to DOWNLOAD the full report, including statistics about ColdwellBanker.com and our FAB+ Partners.
Knowing the specific URL for your LinkedIn profile is important, as you may wish to include it in places such as your email signature, marketing pieces, and of course, your new InTouch website. Promoting your LinkedIn URL helps to drive traffic to your profile and allows others to connect with you on the network so that you can build your sphere of influence. . . WATCH NOW>>
InTouch, our new business-building communication and lead management system powered by Market Leader is almost here!
Promoting yourself and your properties is a job that never ends. So why not do it better and more efficiently? With InTouch, you’ve got the personal and property marketing capabilities to stand apart from the crowd. Find out how your own InTouch website and the system’s integrated multi-channel marketing center combine to position you as a tech-savvy marketing expert.
InTouch is almost here! Look for the InTouch button on your Gateway dashboard in the coming days or weeks.