inside: MARKETING

Announcing FAB+ 2015 - Enrollment begins Monday, March 2nd

 

FAB+ is back, which is the special "Featured Agent Branding" program which allows Coldwell Banker Residential Brokerage independent sales associates to stand out from the online crowd! Your enhanced listings will be seen on REALTOR.com, Trulia, Yahoo! Homes, Zillow, AOL Real Estate, MSN Real Estate, HotPads, Homes.com and HGTV FrontDoor.

Purchase FAB+ between March 2rd and April 15th for
the introductory rate of $175! This special price is for new enrollments and renewals.  After April 15th, the price will increase to $350.

IMPORTANT— Current agent branding expires at the end of March, so if you currently participate in FAB+, be sure to renew by March 31st to avoid interruption in your branding.
 

FAB+ Benefits:

  • FAB+ listings receive 76% more leads than listings without branding
  • Listings above the $1M price point receive leads at twice the rate of unbranded listings 
  • On Trulia, Homes.com, Zillow, and Yahoo, featured agent branded listings will be shown higher in the search results which means listings will be seen much more frequently than listings that do not have featured agent branding.
     
  • FAB+ agents benefit from a REALTOR.com program that provides leads on non-NRT listings. This program accounted for 24% of the leads delivered by REALTOR.com in 2014.

 

FAB+ includes the following:

  • Featured listing position on the top real estate websites
  • Your photo, name, phone number and link to your local agent website are all displayed
  • All leads from your agent branding on FAB Plus sites are delivered to you via HomeBase inTouch

  

How Do I Sign Up?

Beginning Monday, March 2rd, logon to NRTGateway.com and click on the Featured Agent Branding Plus! link shown below:

 

Paying by Check?

Please see your Office Administrator or branch Marketing Coordinator for details.

 

How Do I Learn More?

CLICK HERE to DOWNLOAD the 2015 Fab Plus Brochure

For additional information, please logon to insideCBNOW (from NRTGateway.com) and visit the Marketing Portal > FAB PLUS 2015 & Web Partners.

New How-To Video: Embedding Videos on inTouch Websites

The new InTouch website features the ability to embed a YouTube video directly onto any page of the site. Rather than simply including a link that redirects the user to the YouTube page, this feature allows videos to be played directly on the InTouch site . . . READ MORE>>

 

 

Coldwell Banker Wins at the Oscars!

While Birdman may have taken home all the gold statues, Coldwell Banker stole the show on social media, ranking #1 on Facebook. Coldwell Banker recently debuted it’s “This is Home” TV commercial during the 87th Academy Awards which spotlights coming home after a long day to be greeted by man’s best friend. 

Because there’s nothing like coming home—especially when there’s a furry friend waiting on the other side of the door, Coldwell Banker has teamed up with Adopt-A-Pet, North America’s largest non-profit pet adoption website, for its “Homes for Dogs Project” to help 20,000 adoptable dogs find loving homes with year.
 
Viewers couldn’t contain their enthusiasm for the new campaign and took to social media. According to social analytics firm Engagement Labs, Coldwell Banker was the #1 advertiser on Facebook and ranked among the top 3 most mentioned brands on Twitter during the Academy Awards. The campaign’s hashtag, #HOMEROCKS, trended throughout the broadcast. Coldwell Banker surpassed real estate industry giant Zillow’s ad premiere that did not rank on either Twitter or Facebook’s engagement top 10 lists.
 
With more than 36 million viewers tuning into the Academy Awards, and the immense exposure on social media, this commercial has the potential to raise tremendous awareness about pet adoption and help us find homes for so many dogs.
 
With over 200,000 followers on Facebook and Twitter, and a powerful presence on Instragam, Pinterest, and other social outlets, the Coldwell Banker organization continues to lead the real estate industry in social media influence. As proven by the recent campaign engagement, Coldwell Banker solidifies its position as the most influential real estate brand on social media.
 
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C.A.R. 2014 International Buyers Survey Results

International home-buying activity remains strong in California, C.A.R. survey finds China, Canada, and Mexico were top countries of origin of international buyers

Despite a slowing in the California housing market and appreciation of the U.S. dollar in 2014, international home-buying activity continued its momentum, according to the CALIFORNIA ASSOCIATION OF REALTORS®’ (C.A.R.) “2014 International Home Buyers Survey.” The survey showed that one of six (14 percent) participating REALTORS® closed a transaction with an international client, unchanged from the previous year. 

More than one in three international buyers (36 percent) were from China and their purchases remained very cash-strong.  Two-thirds (66 percent) of international buyers paid all cash, down slightly from 69 percent in 2013.  Those who purchased homes below $500,000 had the greatest tendency to pay all cash (66 percent), compared to those who purchased homes costing $500,000 to $1 million (57 percent).

Being more affluent than the average California home buyer, overseas buyers purchased more expensive homes at a median price of $490,000, compared to 2014’s single-family median home price of $447,000.  

Those who purchased homes below $500,000 had the highest percentage of investment purchases (40 percent), compared to those who purchased homes between $500,000 and $1 million (17 percent for investment) or those who purchased homes over $1 million (34 percent for investment reasons) . . .

READ MORE>>

NEW "How-To" Video Posted: CAMoves Website Forwarding to inTouch

While your CAMoves agent-branded website will NOT be going away immediately, it will be deactivated in the coming months. Because you may have promoted your CAMoves site in your marketing efforts, people may still visit that URL in the future. In order to ensure that they are redirected to your new InTouch website, you simply need to make one easy edit.. . . WATCH NOW>>

 

 

Submit Your Property for the ColdwellBanker.com Homepage

 

Coldwell Banker is now accepting submissions of high resolution images for display on the ColdwellBanker.com homepage!

In the month of January our national website, ColdwellBanker.com, had 2.4 Million Visits and the homepage shines a spotlight on some of the most beautiful properties for sale in the world!  All that's missing is YOUR listing!

You are invited to submit your listing for consideration, and if selected your listing will be featured on the homepage of ColdwellBanker.com, where the featured properties rotate to greet all visitors of the site. Prominent links will be displayed with these listing images for potential buyers to visit the listing detail page and your profile page.
 
CLICK HERE to download the Property Submission Form and submit completed form along with a property photo to homepage@coldwellbanker.com.
 
 

 

The ALL NEW inTouch is Rolling Out Now!

 

InTouch, our new business-building communication and lead management system powered by Market Leader is here!

What makes InTouch so exciting is its ability to help create more new client opportunities and help you do a better job of turning these opportunities into closed deals.
 
With InTouch, you’ll have an enhanced communication and lead management system, plus your own InTouch website and an integrated multi-channel marketing center.
 
InTouch was designed to align with the tasks you already perform every day – prospecting and responding to clients, engaging your sphere of influence and promoting yourself and your properties. By automating some of these important tasks, InTouch helps you work smarter and more efficiently.
 
 
 
 
Take a look at how InTouch’s lead management capabilities can impact your business: 
 
 
 
 
See how InTouch’s contact management capabilities align with your daily client engagement activities. 
 
 
 
 
Find out how your own InTouch website and the system’s integrated multi-channel marketing center combine to position you as a tech-savvy marketing expert. 
 
 
InTouch is launching now in all Southern California offices.  To help you get the most from the system, we’ll be hosting an in-person session demonstrating the system and its features. 
 

 

Web Statistics for January 2015 Now Available

During the month of January, more than 531,000 consumers from 191 countries visited CaliforniaMoves.com resulting in over 3.6 million page views and over 1.2 million listing views!  The major search engines continue to be the leading source of web traffic with the top being Google, Trulia, Bing, and Zillow/Yahoo.  

CLICK HERE to DOWNLOAD the full report, including statistics about ColdwellBanker.com and our FAB+ Partners.


 

 

 

NEW "How-To" Video Posted: LinkedIn - Your Public Profile URL

Knowing the specific URL for your LinkedIn profile is important, as you may wish to include it in places such as your email signature, marketing pieces, and of course, your new InTouch website. Promoting your LinkedIn URL helps to drive traffic to your profile and allows others to connect with you on the network so that you can build your sphere of influence. . . WATCH NOW>>

 

 

The NEW inTouch: Market Yourself & Your Properties

InTouch, our new business-building communication and lead management system powered by Market Leader is almost here!

Promoting yourself and your properties is a job that never ends. So why not do it better and more efficiently? With InTouch, you’ve got the personal and property marketing capabilities to stand apart from the crowd. Find out how your own InTouch website and the system’s integrated multi-channel marketing center combine to position you as a tech-savvy marketing expert.   

InTouch is almost here!  Look for the InTouch button on your Gateway dashboard in the coming days or weeks.

CLICK HERE to learn more.
 
 
 
 
 
 
 

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