inside: MARKETING

INMAN News: Feeling buyer burnout? Become a listing agent

Real estate is a constantly changing business, with seasonal shifts and a rapidly fluctuating marketplace. You cannot go through your career with blinders on, being complacent, assuming that you don’t have to change and grow along with the market.

Is it time for you to leave behind what used to work but no longer produces results? One of the biggest challenges for agents these days is the belief that they can’t become a listing agent — or a perception that they’re not “ready” to take listings . . . 

READ MORE>>

 

 

 

N.A.R. 2015 Profile of Home Staging


Most homeowners know it is important to keep a home clean, bright and free from clutter while it is on the market for sale. But sometimes, Realtors® say, taking the extra step to stage a home can make a difference in how a buyer values it and the price a seller might get for it, according to the National Association of Realtors® 2015 Profile of Home Staging . . .

READ MORE>>

 

 

 

REALTOR® Magazine: Expired Listings - Mine the Gap


Expired listings can be a tricky source of new business. When another agent couldn’t get a property sold, should you step in and try to take the listing yourself? It’s a practice that some look down on because it’s often construed as stealing the original agent’s business. But if you do it the right and ethical way, it could be a great avenue for new agents to build their client base . . .

READ MORE>>

 

CloudCMA: Coldwell Banker & Previews Listing Presentation Updates Now Available

Making a great first impression has never been so easy. CloudCMA empowers you to create stunning reports in just minutes. Both the Coldwell Banker and Previews International branded listing presentations have been updated for 2015 to include the latest statistics, graphics, and more.

To access CloudCMA, login to insideCBNow via NRTGateway.com and click on CloudCMA under the Agent Tools menu.

Web Statistics for April 2015 Now Available

During the month of April, more than 581,000 consumers from 197 countries and territories visited CaliforniaMoves.com resulting in over 3.7 million page views and over 1.3 million listing views!  The major search engines continue to be the leading source of web traffic with the top being Google, Trulia, Bing, and Zillow/Yahoo.

CLICK HERE to DOWNLOAD the full report, including statistics about ColdwellBanker.com and our FAB+ Partners.


 

 

NEW Customizable Marketing Flyer - RISMedia: NRT #1 Power Broker Flyer

RISMedia’s Annual Power Broker Report & Survey is the industry’s preeminent report ranking the nation’s top real estate firms. For the 17th consecutive year, NRT is number one among the Top 500 Power Brokers.

Now YOU can share the good news with our newest customizable prospecting flyer and graphic for social media.

To download - login into the NRT Gateway > insideCBNOW > Marketing Portal and click on Miscellaneous Prospecting Flyers under Get Listings.

For step-by-step instructions on customizing these flyers, CLICK HERE to view the video How-To: Customizable Prospecting Flyers 

 

 

 

 

New How-To Video: LinkedIn - Status Updates & Published Posts


Did you know you can publish your articles on the LinkedIn publishing platform? Do you want to build more authority in your niche? This week's video and accompanying guide will show you how to share a status update or a published post on LinkedIn.. . . WATCH NOW >>

 

 

 

 

Coldwell Banker Real Estate and MLB.com Partner for a Peek Inside the Home Base of Baseball’s Biggest Stars

Baseball fans love to root for their favorite players, and getting an insider’s look into their homes is like stepping inside the dugout with them. With that in mind, Coldwell Banker Real Estate LLC and MLB.com, the official website of Major League Baseball, have partnered for the second consecutive year to offer an exclusive look into the different places some of the biggest names in baseball call home.

The 14-week series on the Coldwell Banker® Blue Matter blog, will offer behind-the-scenes videos of more than a dozen baseball stars. Each video will feature an exclusive look at the player’s home along with interviews on what home means to them. The Coldwell Banker Real Estate series leads with a look inside the home and off-the-field life of Los Angeles Dodgers All-Star outfielder, Yasiel Puig.

“The Home Field Advantage series brings together the American Pastime and the American Dream like never before,” said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. “Just like baseball, homes are filled with fascinating stories. This series allows us to connect with these icons on a more personal level and get a glimpse of how their homes are special to them.”

A new player video will debut on the Coldwell Banker Real Estate Blue Matter blog every week through July 27. The Home Field Advantage series will also be featured on MLB.com and the official website of each player’s team at different points throughout the baseball season.

Coldwell Banker Real Estate continues to sponsor the Home Field segment on ESPN’s popular nightly baseball news program, Baseball Tonight. Additionally, Coldwell Banker Real Estate has homepage advertising exclusively running on MLB.com today.

As the first real estate company of its kind to partner with MLB.com, Coldwell Banker continues to develop innovative ways to showcase the emotional attachment people have to their homes.

 

 

NEW Customizable Marketing Flyer - NRT #1 Residential Brokerage for the 18th Consecutive Year

Last week we shared the great news that parent company to Coldwell Banker Residential Brokerage, NRT LLC was named the #1 residential real estate brokerage in both closed transaction sides and sales volume by REAL Trends 500 for the 18th consecutive year solidifying market dominance. CLICK HERE to learn more.

Now YOU can share the news with our newest customizable prospecting flyer and graphic for social media.

To download - login into the NRT Gateway > insideCBNOW > Marketing Portal and click on Miscellaneous Prospecting Flyers under Get Listings.

For step-by-step instructions on customizing these flyers, CLICK HERE to view the video How-To: Customizable Prospecting Flyers 

 

 

 

 

Introducing: What's My Home Worth Feature in CloudCMA

Cloud CMA has included a great feature that will tie your CMA to your websites, blogs, and social media profiles. Called What’s "My Home Worth?", this lead generating landing page gives you the ability to drive more traffic from your online pages and tie them into your CMA.

Watch the video below to learn more . . .

 

What Does this New Feature Do?

What’s My Home Worth? allows you to drive traffic to a landing page that will send a CMA with your contact information to a potential seller. Click here to see a sample of the landing page

 Is There any Training Available?

 Our friends at CloudCMA have created a series of videos to help you get up and running. Here are just few of the titles:

– Generating leads from your email signature line.

– Generating leads via Facebook, Twitter and Pinterest.

– Adding a “What’s My Home Worth?” button to your WordPress website/blog.

Coming soon - New How To Video: Adding a "What's My Home Worth" to your inTouch website!

To see these new features and video tutorials just click on the “Settings” link. Then click on the new “Lead Gen” tab. You will be on your way to generating new leads in no time!

 

 

 

 

 

Powered by: Escalet, Inc.