inside: MARKETING

In Your inTouch Toolbox - Xpressdocs, Mailing List Manager, and More!

The print pieces from your InTouch Marketing Center are now fulfilled by Xpressdocs, NRT’s preferred print provider.

You still have access to the entire library of pre-built InTouch designs, but now when you place an order it will be fulfilled by Xpressdocs. Some pricing has changed in the system and is clearly displayed on product pages within your Marketing Center. 

 

Have you tried out your new Mailing List feature yet?

Many of you have and are starting to accumulate quite a collection of lists! Whether you have just one list or over a dozen, you now have some tools to help you easily manage all your mailing lists.

With your new mailing list manager you can:
  • Search for your list by name
  • Preview the first 25 rows of any list
  • Download your list to an excel document
  • Rename any of your lists
  • Delete old/outdated lists

CLICK HERE to LEARN HOW to use your Mailing List Manager.

 

You and consumers visiting your website now have more choices for listing alert frequency.

We have added two new options: twice per day and once per month. Listing alert emails can now be set to send daily, twice a day, weekly, twice a week, once a month, or twice a month. This increased flexibility helps you provide critical listing information to your clients on a schedule that they prefer.

CLICK HERE to LEARN MORE about Listing Alerts.

 

 

 

 

 

 

New How To Video: Edit Your ColdwellBankerHomes.com Agent Profile


The following video and accompanying PDF will walk you step-by-step through the easy process of editing your Agent Profile page on ColdwellBankerHomes.com . . . 

WATCH NOW>>

 

 

 

 

 

New Free Member Benefit: REALTOR® Reelmaker

 

A new marketing tool is now available for C.A.R. members that allows you to customize an ad campaign video to share with clients.

With REALTOR® Reelmaker, you can add your photo and contact information to the end of an ad campaign commercial, a vignette with Mike Aubrey, or a real Californians video from previous campaigns. The custom videos can then be shared on your social media, sent via email, added to your website, and downloaded to your computer.

Visit http://realtorreelmaker.com today to create your own custom video.

 

 

 

 

Web Statistics for July 2015 Now Available

The first ColdwellBankerHomes.com statistics flyer is now available!  Millions of visitors flocked to 17 of our Coldwell Banker sites across the county. Now, they're all combined into one powerhouse website where we collectively drive traffic and increase exposure for our listings.

During the month of July, ColdwellBankerHomes.com saw over 7.3 million visits which resulted in over 27.7 million listing views. Of these visits, 52% were on a mobile device!

CLICK HERE to DOWNLOAD the full report, including statistics about  FAB+ Partners sites.

 


 

 

In Your HomeBase inTouch Toolbox - Chart-Topping Releases in 2015

In this recently recorded "Power Hour" webinar, Market Leader Success Trainer Jenn Tervo reviews the top new updates to your inTouch system for 2015. You’ll not only learn how to find and use your updated tools and features, but also best practices to get the most from them and really amp up your business . . .

WATCH NOW>>

CLICK HERE to DOWNLOAD the class notes that include a summary of the top releases this year, with links to learn more about each update.

 

 

Open Houses: Powerful or Pointless?

 

Open Houses continue to be a great source of leads IF you prepare for them, invite the neighbors and focus on getting business from them! In real estate, independent agents develop their businesses in numerous ways and, for many, open houses are a part of that formula.  While social media is a great way to advertise open houses, people still want to tour a home to be sure it “feels right” for them and open houses give them and an agent the perfect time to explore the environment  . . . READ MORE>>

 

 

2015 Coldwell Banker Listing Presentation - New PDF & Powerpoint Version

The 2015 Coldwell Banker Listing Presentation is now available as a PDF and an editable PowerPoint Presentation

You can now download a "horizontal" version of our CloudCMA Presentation with a clean and modern layout, optimized for display on your laptop or tablet. The PowerPoint allows you to quickly edit and use on a Listing Presentation while the PDF is great for leave behinds.

Login to insideCBNOW (via NRTGateway.com) > Marketing Portal > Listing Presentations

 

 

 

New Recorded Webinars Available - Listing Presentation Mistakes & Effective Open Houses

Two new recorded webinars from our "Ask the Expert" series have been posted to insideCBNow.

Want to win more listings? Providing the homeowners with a well-rehearsed, relevant presentation is critical. However, knowing what to avoid is just as important. Find out how to avoid the mistakes and provide a winning presentation.

Want more business? There are open houses and there are effective open houses. Learn how to maximize your open houses and generate both buyer and seller leads at the same time! Get a feel for the preparation and follow up that truly works for open house success.

Login to insideCBNOW (via NRTGateway.com) > Education/SuccessBuilder > Recorded Webinars > Ask the Expert.

 

 

 

INMAN: 7 Rules for Establishing a Marketing Niche

You can’t be all things to everyone, so don’t try. As a real estate agent, you should focus your attention and valuable time on a specific market. Trying to service everyone can get tricky and costly when it comes to marketing. Your marketing budget has the potential to go a lot further when you create a niche . . .

READ MORE>>

Previews Homes & Estates Sept 8 Issue - AUGUST 15th is the FINAL Deadline!

Homes & Estates Magazine is the only publication exclusive to Coldwell Banker Previews International® and the premier source for luxury home buyers worldwide. We are introducing a brand new online ordering system that could potentially make your entire ad ordering experience from submission to approval to billing last just a few minutes. Just create a free, quick account on cbhomesandestates.com and see for yourself!  But be sure to do so before the deadline which is rapidly approaching!  

 

 

 

Homes & Estates Magazine is the only publication exclusive to Coldwell Banker Previews International® and the premier source for luxury home buyers worldwide.

5X the reach for one price - your ad runs in print, digital, social, desktop and mobile app.

 

 

Your print ad reaches 3X more luxury consumers than magazines like Unique Homes.

Over 100,000 copies distributed via:

• The Wall Street Journal (L.A., Chicago, Miami)
• Haute Living Magazine (Manhattan, San Francisco)
• Direct Mail to affluent consumers with a minmum net worth of $2M+


Over 100,000 digital copies sent to:

• Affluent consumers in the U.S. and Asia
• Haute Living and Haute Residence subscribers
• Previews Inside Out subscribers



Advertised properties promoted to luxury consumers 
via Facebook, Twitter and Google+.



Your ad can be accessed via the Previews Homes 
& Estates app.



Showcase your ad to existing and prospective clients
via Homes & Estates digital edition:

HomesandEstatesMagazine.com

     

 

3 CONVENIENT OPTIONS FOR PLACING ADS

 

 
 
 
 

 

ONE

Online Portal - Easy to use portal allowing you to choose and create your ad.

Click on the link to register and submit your listings!

https://cbhomesandestates.com

TWO

Email:
cbhomesandestates@ivieinc.com

THREE

Toll Free Number:
Call 855-253-1449 for personal assistance in placing your ad.

 

 

 

AUGUST 15th is the FINAL 
deadline for ad submissions

 

 

 

 

 

2015 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Previews International and the Coldwell Banker Previews International logo are registered service marks owned by Coldwell Banker Real Estate LLC in the United States and by Coldwell Banker LLC in Canada. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. In Canada, any use of the term "sales associate" or " agent" herein shall be replaced with the term "sales representative".

 

 

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