inside: MARKETING

New in Your HomeBase inTouch Toolbox - 2015 Holiday Greetings Campaign

 

We have added a new Campaign, Holiday Greetings 2015, to your inTouch Marketing Center Log into your inTouch system and click on Marketing > Create New Campaign > Holiday Greetings 2015 > Choose this Template.  Activate this campaign today and keep inTouch with all of your contacts beginning Mother's Day, May 10th.

To learn more about setting up and using Campaigns, watch the Recorded Webinar: Using the inTouch Drip Marketing System to Gain Business - CLICK HERE.

Your inTouch Mobile Site Passes the Google Test!

On April 21st, Google released an update that affects all websites that are not optimized for mobile. In other words, if your site is not mobile-friendly, you will be penalized in search results. 

 
Here is what you need to know:
  • Google is releasing a new mobile friendly algorithm that will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results.
  • This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only.
  • This only impacts searches done on mobile smartphone devices, not tablets.
Not Sure if your website is mobile-friendly?  CLICK HERE and enter your website address to find out now!
 
The good news is all inTouch websites are mobile-friendly. This is just another benefit of the amazing inTouch Platform. 
 
If you have your own third-party personal website, we would advise you to look into updating your site for mobile compatibility. Many WordPress websites have this as a default. Older sites may need to be reworked. Consult your web developer for more information.
 
 

 

New How-To Video: Share inTouch Content to Facebook


This week's video and accompanying guide will walk you step-by-step through the easy process of sharing an InTouch listing or market update to Facebook. . . WATCH NOW >>

 

 

 

 

NEW in Your HomeBase inTouch Toolbox - Updated 10 Reasons to List & MORE Campaign Added

 

The popular "10 Reasons to List with Coldwell Banker" prospecting flyer has been updated and is now available as an email template in your inTouch Design Library under your Seller Marketing Local collection.

We have also added a new MORE Campaign - start sending these to your prospects today! Log into your inTouch system and click on Marketing > Create New Campaign > MORE Campaign > Choose this Template.

 

Web Statistics for March 2015 Now Available

During the month of March, more than 607,000 consumers from 195 countries and territories visited CaliforniaMoves.com resulting in over 4 million page views and over 1.4 million listing views!  The major search engines continue to be the leading source of web traffic with the top being Google, Trulia, Bing, and Zillow/Yahoo.

CLICK HERE to DOWNLOAD the full report, including statistics about ColdwellBanker.com and our FAB+ Partners.


 

 

Cloud CMA Incorporates Agent Reviews from RealSatisfied and Zillow


We know how important gaining reviews from clients and prospects is to the real estate community. Not only does it create awareness of where you can improve in your business, but it also lets your clients know that you truly do care what they think! Well, Cloud CMA now allows you to pull your Zillow and RealSatisfied agent reviews and place them directly into your reports . . .

READ MORE>>

 

 

REALTOR® Magazine Online: No Excuse for Ignoring Online Leads

In a recent study by the WAV Group, researchers posed as buyers on several major real estate portals and tracked the response rate for all their e-mail queries. The results were staggering: For 384 brokers across 11 states, the researchers found that 48 percent of buyer leads did not receive a response. This projects out to thousands of buyers who are trying to interact with our industry and receiving the silent treatment . . . READ MORE>>

 

 

2015 FAB+ - Last Chance to SAVE! Introductory Price of $175 Expires on Wednesday April 15th!

Introductory Price of $175 expires on April 15th!
No Exceptions. No Extentions.

The prorated price will not be this low again until October. If you haven't taken advantage of this amazing opportunity, now is the time to act! FAB+ provides you with opportunity to display your professional photo, name, direct phone number and link to your local agent website on the 7 most visited real estate websites by consumers today!

 

FAB PLUS WORKS!
 

I have always taken advantage of the FAB+ opportunity.  It not only helps my listing's presence online, but it is a great tool when meeting with sellers.  I always include their homes being featured with greater prominence on these sites in my marketing campaign.  Every seller wants to know how an agent will market their home to the biggest audience and FAB+ is the answer. Of course, I also spend time talking about our own web sites at Coldwell Banker and their reach. 

Darrell Done
Previews Estates Director
Coldwell Banker Residential Brokerage Pasadena

 
 
 
 
 
 
 
 
 
 
 
 
 
 
How Do I Sign Up?
 
Logon to NRTGateway.com and click on the Featured Agent Branding Plus! link shown below:
 
 
 
 

New How-To Video: Create and Edit InTouch Groups


Setting up groups in Homebase InTouch is an important way to simplify your database and crucial as a first step to creating an efficient and usable contacts list. The following is a brief guide on how to create a group and add or remove contacts from the group, as well as some ideas on the types of groups to create . . .

WATCH NOW >>

 

 

 

 

NEW in Your HomeBase inTouch Toolbox - New Marketing Center Landing Page

Now showing in your inTouch system:

A fresh new Marketing Center landing page that allows you to easily navigate between your print marketing pieces, emails and campaigns!

Visit the “Marketing” tab in your system and navigate your way to marketing success with a fresh look.

Don't forget your other new features:

You recently received powerful new features for your inTouch system, including:

  • Facebook login on your website
  • New Marketing Center editor
  • Editable Initial Contact Wizard
  • And more!

CLICK HERE to LEARN MORE about your new tools.

 

 

 

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