inside: NEWS

C.A.R. March Home Sales and Price Report

California’s housing market continued to pick up steam as existing home sales and prices propelled higher, with both posting back-to-back increases in March, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) has reported. “The housing market is picking up momentum and continuing its upward trend as economic conditions improved throughout the state”, said C.A.R. President Chris Kutzkey. “A better economy, improved job creation, and an increase in inventory in Central Valley and Southern California, in particular, are pushing sales higher, which led to the strongest February-to-March increase we’ve seen since 2008” . . . READ MORE>>

What We Can Learn from Coldwell Banker's Emotional Advertisement

When you think about real estate advertising campaigns the first thing that comes to mind is a REALTOR® shaking hands with a client or the practical details of the home-buying process. The reality is that this is the industry standard and has been for a long time. However, Coldwell Banker and its ad agency Siltanen & Partners decided to differentiate from the competition and create a campaign that connects emotionally with homeowners and buyers.

Coldwell Banker started promoting the campaign over social media a few days before it launched on television, on February 22nd 2015 during the 87th Academy Awards . The video already has more than 1,400,000 views since it was published in Youtube on February 11th, 2015 . . . READ MORE>>


C.A.R. Launches 2015 Ad Campaign

The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) launched its 2015 consumer advertising campaign this past week, with new television and radio commercials and several social media and digital components. The commercials continue the “Ripple” theme, which illustrates the value REALTORS® provide not only to home buyers and sellers, but also the community at large. Specifically, this year’s campaign connects the dots between REALTORS® and local businesses . . .



REALTOR® Magazine: Interest Rate Hikes Likely in June

The Federal Reserve is signaling that it will likely take action on increasing interest rates in two months, despite recent data that shows a weakened economy. This would be the first rate increase since 2006. 

Two central bank officials said Wednesday that disappointing job growth, manufacturing activity, and retail sales over the winter had pushed rate hike expectations to later in the year. For more than six years, the Fed has held rates near zero. But June is being viewed as the likely month for the Fed to start its rising of rates . . .



REALTOR® Mag:The New Hot Housing Market - Vacation Homes

It's a good time to have a vacation real estate niche. Vacation home sales jumped to a record high in 2014, according to the National Association of REALTORS®' 2015 Investment and Vacation Home Buyers Survey. Vacation home sales climbed to an estimated 1.13 million last year, the highest since NAR began its survey in 2003 . . .




INMAN NEWS: 5 Economists Forecast the 2015 Housing Market

As we ring in a new year, the “Housing News Report” asked five prominent economists to forecast what 2015 will bring for the U.S. housing market after a 2014 that was a bit of a reality check in the housing recovery following two strong bounce-back years in 2012 and 2013. Overall, the economists we interviewed were cautiously optimistic about 2015 when it comes to home prices, home sales, interest rates and the impact of loosening lending standards that have recently been introduced by government agencies . . . READ MORE>>



REALTOR® Safety When Meeting Strangers: 12 Tips

It’s unfortunate, but as a real estate professional you put yourself at risk when you meet someone for the first time. For 2015, NAR President Chris Polychron has made safety a priority. Look for more on safety in the months ahead.  To help you right now, REALTOR® Magazine has produced a short video that walks you through 12 steps you can take to reduce the chance of something bad happening to you when you meet a new customer . . . READ MORE>>


House Passes One-Year Extension of Mortgage Debt Forgiveness Tax Relief

On Dec. 3, 2014, the House of Representatives passed H.R. 5771, the Tax Increase Prevention Act of 2014, by a strong bipartisan vote of 378-46.  The Senate has not yet acted on the tax extenders, but is expected to do so the week of Dec. 8. The House bill includes a one-year extension of several expired tax provisions that benefit REALTORS and their clients, including tax relief for mortgage debt forgiveness . . . READ MORE>> 



C.A.R. Reports 3rd Qtr Housing Affordability

The percentage of home buyers who could afford to purchase a median-priced, existing single-family home in California in third-quarter 2014 was unchanged from the 30 percent recorded in the second quarter of 2014 but was down from a revised 32 percent in third-quarter 2013, according to C.A.R.’s Traditional Housing Affordability Index (HAI).  This is the sixth consecutive quarter that the index was below 40 percent.  

C.A.R.’s HAI measures the percentage of all households that can afford to purchase a median-priced, single-family home in California. C.A.R. also reports affordability indices for regions and select counties within the state.  The Index is considered the most fundamental measure of housing well-being for home buyers in the state . . . READ MORE>>

[VIDEO] Realogy's Richard Smith: More Housing Confidence

Realogy CEO Richard Smith, discusses the solid third quarter at the company, saying there is increased confidence in the housing market. Smith also discusses the merger of Zillow and Trulia.


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