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C.A.R. First Quarter 2015 California Housing Affordability

Lower interest rates and stabilizing home prices over the past year combined to make it easier for more Californians to purchase a home in the first quarter of 2015, according to the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.).

The percentage of home buyers who could afford to purchase a median-priced, existing single-family home in California in first-quarter 2015 rose to 34 percent from the 31 percent recorded in the fourth quarter of 2014 and up from 33 percent in the first quarter a year ago, according to C.A.R.’s Traditional Housing Affordability Index (HAI) . . . READ MORE>>



C.A.R. 2015 Investor Survey - Investors Shift to Multifamily Investments

With the depletion of available distressed homes on the market over the past two years, more investors are shifting to investing in multifamily properties and away from single-family homes, according to a CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) survey of its members about their interactions with investors. 

C.A.R.’s 2015 Investor Survey found 21 percent of investors purchased in multifamily properties in the past year, up from 19 percent in 2014 and 14 percent in 2013 . . . READ MORE>>

Previews Inside Out: Luxury Panel - What Millennials Want

When you hear the words “affluent millennial,” do you picture a 30-something tech mogul buying a trophy home in the hills of LA? Or a hashtag-happy celebrity starting a lifestyle brand? Clichés aside, millennials—more than 74 million adults ages 18 to 34 in the U.S.—are changing the luxury landscape as we know it. For our “Luxury: The Next Generation” issue, we decided to go straight to the experts . . .






Double-Digit Gain in Annual Pending Home Sales Suggests Market Will Continue its Upswing

California pending home sales jumped in March to record three straight month-to-month and year-to-year sales increases, portending a solid upcoming spring home-buying season, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) recently reported. Pending home sales in the San Francisco Bay Area, Southern California, and Central Valley regions also posted back-to-back, double-digit monthly gains compared to February . . .



C.A.R. March Home Sales and Price Report

California’s housing market continued to pick up steam as existing home sales and prices propelled higher, with both posting back-to-back increases in March, the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) has reported. “The housing market is picking up momentum and continuing its upward trend as economic conditions improved throughout the state”, said C.A.R. President Chris Kutzkey. “A better economy, improved job creation, and an increase in inventory in Central Valley and Southern California, in particular, are pushing sales higher, which led to the strongest February-to-March increase we’ve seen since 2008” . . . READ MORE>>

What We Can Learn from Coldwell Banker's Emotional Advertisement

When you think about real estate advertising campaigns the first thing that comes to mind is a REALTOR® shaking hands with a client or the practical details of the home-buying process. The reality is that this is the industry standard and has been for a long time. However, Coldwell Banker and its ad agency Siltanen & Partners decided to differentiate from the competition and create a campaign that connects emotionally with homeowners and buyers.

Coldwell Banker started promoting the campaign over social media a few days before it launched on television, on February 22nd 2015 during the 87th Academy Awards . The video already has more than 1,400,000 views since it was published in Youtube on February 11th, 2015 . . . READ MORE>>


C.A.R. Launches 2015 Ad Campaign

The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) launched its 2015 consumer advertising campaign this past week, with new television and radio commercials and several social media and digital components. The commercials continue the “Ripple” theme, which illustrates the value REALTORS® provide not only to home buyers and sellers, but also the community at large. Specifically, this year’s campaign connects the dots between REALTORS® and local businesses . . .



REALTOR® Magazine: Interest Rate Hikes Likely in June

The Federal Reserve is signaling that it will likely take action on increasing interest rates in two months, despite recent data that shows a weakened economy. This would be the first rate increase since 2006. 

Two central bank officials said Wednesday that disappointing job growth, manufacturing activity, and retail sales over the winter had pushed rate hike expectations to later in the year. For more than six years, the Fed has held rates near zero. But June is being viewed as the likely month for the Fed to start its rising of rates . . .



REALTOR® Mag:The New Hot Housing Market - Vacation Homes

It's a good time to have a vacation real estate niche. Vacation home sales jumped to a record high in 2014, according to the National Association of REALTORS®' 2015 Investment and Vacation Home Buyers Survey. Vacation home sales climbed to an estimated 1.13 million last year, the highest since NAR began its survey in 2003 . . .




NAR Generational Survey: Millennials Lead All Buyers, Most Likely to Use Real Estate Agent

Despite the economic and financial challenges young adults have braved since the recession, the millennial generation represented the largest share of recent buyers, according to the 2015 National Association of Realtors® Home Buyer and Seller Generational Trends study, which evaluates the generational differences of recent home buyers and sellers. 

The survey additionally found that an overwhelming majority of buyers search for homes online and then purchase their home through a real estate agent, with millennials using agents the most . . .

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